Do you know this? “We’ve already put 80 hours into it, we can’t stop now even if the reasons and expectations for why we’re doing something have changed!”<\/p>\n\n\n\n
Yes, you can. And you should.<\/p>\n\n\n\n
Otherwise, we create a logic where past investment justifies future loss. If we say yes to something, we have to say no to something else. If we try at all costs to finish a project that no longer makes sense to the customer, we can’t work on something that can benefit them in the future.<\/p>\n\n\n\n
The most expensive thing is not to let go of something we’ve invested in. The most expensive thing is to finish something that no longer has value.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The most expensive thing is not to let go of something we’ve invested in. The most expensive thing is to finish something that no longer has value.<\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,2],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bonus","category-latest-news"],"yoast_head":"\n